I am an Assistant Professor of Marketing at Rotman School of Management at University of Toronto.

Broadly, I am interested in how consumer research can be leveraged to benefit society. In my first research stream, I examine how people can be shifted away from entrenched views, and factors that affect receptiveness to the opposition. In my second research stream, I explore the role of meaning in consumer satisfaction and decision-making.

I am originally from Brooklyn, New York. Before entering academia, I taught English and debate classes in Seoul, South Korea. I received my B.S. in Psychology from Yale University and my Ph. D. from Stanford University.

I can be reached at rhia.catapano@rotman.utoronto.ca

Rhia Catapano, 2023