I am interested in how consumer research can be leveraged to benefit society. In my first research stream, I examine how people can be shifted away from entrenched views, and factors that affect receptiveness to the opposition. In my second research stream, I explore the role of meaning in consumer satisfaction and decision-making. I am being co-advised by Zakary Tormala and Jennifer Aaker.


Catapano, R., Tormala, Z., and Rucker, D. (2018), Perspective Taking and Self-Persuasion: Why “Putting Yourself in Their Shoes” Reduces Openness to Attitude Change. In press at Psychological Science.

Rudd, M.*, Catapano, R.*, and Aaker, J. (2017), Making Time Matter: A Review of Research on Time and Meaning. Conditional acceptance at Journal of Consumer Psychology. (*equal contribution)

Vohs, K., Aaker, J., and Catapano, R. (2018). It’s Not Going to Be That Fun: Negative Experiences Can Add Meaning to Life. Current Opinion in Psychology.

Choi, I., Lim, S., Catapano, R., and Choi, J.A. (2018). Comparing two roads to success: Self-control predicts achieve- ment and positive affect predicts relationships Journal of Research in Personality.

Hawkins, R.X.D., Smith, E.N., Au, C.A., Arias, J.M., Catapano, R., … and Frank, M.C. (2017) Improving the Replica- bility of Psychological Science Through Pedagogy. Advances in Methods and Practices in Psychological Science.

Choi, J.A., Catapano, R., and Choi, I. (2016). Taking Stock of Happiness and Meaning in Everyday Life: An Experience Sampling Approach. Social Psychological and Personality Science.

Catapano, R., Buttrick, N., Widness, J., Goldstein, R., and Santos, L.R. (2014). Capuchin monkeys do not show human-like pricing effects. Frontiers in Psychology.

Under Preparation

Catapano, R., Quoidbach, J., Mogilner, C., and Aaker, J. Finding Happiness in Meaning: Happiness and Meaning Converge for Low Income Individuals. (Submitted to Nature Human Behavior).

Work in Progress

Catapano, R.*, Shennib, F.*, and Levav, J. Preference Reversals in Willingness to Pay and Choice (8 studies completed). (*equal contribution)

Catapano, R., Hardisty, D., and Aaker, J. Moments that Last: Meaningfulness Slows Happiness Decay (4 studies completed).

Rhia Catapano, 2019